I collaborated with Realtor.com, a top U.S. real estate platform, to design and produce a suite of social media and online video content. This project involved full creative direction, from storyboarding and layout design to filming, refining and publishing a variety of assets for a high-profile campaign.
Design was at the core. I developed cohesive visual themes in line with Realtor.com’s brand, balancing clarity with consistency across social posts, video thumbnails, in-app visuals and digital ads. My focus was on layouts that grabbed attention in competitive feeds, using typography and colour schemes that aligned with the brand’s accessible yet authoritative tone.
In a small, agile team, I helped bring this large-scale project to life on a tight timeline. The final assets reached Realtor.com’s audience of about 68 million monthly users across apps, socials and digital channels, requiring a mix of brand fidelity and fresh, engaging designs that stood out across multiple platforms.
The rollout of OLV and social assets for Realtor.com was a massive success, reaching millions of users and cutting through in a crowded digital space. Each piece was designed to grab attention while staying true to the brand’s trusted voice. This project shows how smart design and a clear creative strategy can deliver results on a large scale, even with tight timelines.