Optus, one of Australia’s largest telecommunications providers, is an exciting client to work with. The scale and diversity of the business call for a wide range of creative outputs, including social media assets, EDMs, web content and in-store materials.
Optus also offers fantastic opportunities for brand collaborations, such as the Optus SubHub—a subscription management platform that allows customers to bundle and manage their favourite streaming services. To promote SubHub year-round, we created digital advertising materials, including display ads, social media campaigns and EDMs.
At the start of major sporting seasons or events like UEFA EURO 2024, we have the unique opportunity to develop bespoke assets that seamlessly highlight Optus, SubHub and the sporting occasion. This work allows us to combine creativity with strategy, delivering designs that resonate with diverse audiences.
The Optus collaboration with UEFA and the Euros was a standout project, blending world-class sport with sharp, strategic design. From digital ads to social campaigns, every piece was crafted to connect with fans and showcase SubHub’s value. The campaign was a massive success, leveraging the excitement of the tournament to drive engagement and subscriptions. This work highlights the power of clean, effective design in amplifying partnerships and delivering results for a major brand like Optus.