The collaboration with Coles for FightMND presented an exhilarating opportunity for our team to make a difference. Tasked with creating a spectrum of digital assets for the charity, including eDMs, social assets, and digital billboards, we immersed ourselves in the cause's mission.

This project held profound personal significance for me, as I am a passionate supporter of the FightMND movement. Witnessing the digital billboards I helped create being displayed to a crowd of 76,059 fans during the Collingwood (Hot Pies) v Melbourne Queens birthday match, especially during the Big Freeze, was an unforgettable moment. It reinforced my dedication to leveraging digital design to drive impactful change and support causes close to my heart.