The collaboration with CUB through Coles was an exciting venture that allowed me to venture beyond the traditional Coles red aesthetic as a designer. Given that many of these assets were showcased on prominent parenting pages, we aimed to infuse a warm and inviting tone into our designs.

Our design team embarked on a creative journey, crafting a diverse array of assets, including captivating social static and animated content, eDM marketing tailored to parents with infants, dynamic digital HTML assets, and compelling digital billboards. These assets reached hundreds and thousands of Coles customers nationwide, embodying our commitment to delivering impactful digital experiences across Australia.