Crapula.

Coming from the word “crapulous” which is marked by intemperance especially in eating or drinking or sick from excessive indulgence in liquor. Or also coming from the common feeling of “Crap” the morning after.

This project involved creating a fictional consumer product that would change and better the lives of a particular demographic. All demographics were drawn out of hat and I landed on first year university students. There’s one thing I know about students of this particular age, they are constantly hungover. Hence the creation of Crapula - The Hangover Eliminator!