Bluey, one of Australia’s most beloved children’s shows and a global phenomenon, was an exciting collaboration I had the opportunity to work on. Using assets provided by BBC, Ludo Studio and the Royal Australian Mint, we developed a range of materials for this campaign, promoting collectables available at local Australia Post shops.
This client offered an incredible variety of work, including social assets, EDMs, in-store POS and more. The collaboration celebrated the release of Bluey collectables and aimed to drive Australians into their local Post Shops. By working within the provided brand guidelines and assets, we created a suite of materials that highlighted both the collectables and the iconic Bluey series, capturing the spirit of the show and engaging audiences nationwide.
The promotion was a huge success, with the Bluey collectables quickly selling out at Australia Post shops nationwide. The campaign resonated strongly with fans of all ages.
The Bluey collaboration with Australia Post was a smash hit. The collectible stamps and coins sold out quickly, crashing the website and drawing crowds to post offices across the country. The campaign captured the hearts of families and collectors alike, proving the power of strong design paired with a much-loved Aussie icon. It’s a clear example of how thoughtful creative work can deliver big results.