Australia Post, one of Australia’s largest and most trusted organisations, plays a vital role in connecting communities across the country. It’s an exciting new client I’ve had the privilege of working with, offering a broad scope of projects including social assets, EDMs, in-store POS and more.

One of the first tasks we tackled for Australia Post was creating a range of social and owned web assets for their AFL Philatelic Collaboration. This campaign celebrated the launch of AFL collectables and aimed to drive Australians into their local post shops.

Using provided brand guidelines and assets, we developed a suite of materials that effectively showcased both Australia Post and the AFL, bringing the collaboration to life across various platforms.

The AFL collaboration with Australia Post was a huge win. The first-ever AFL collectable coins, designed for every club and featuring AFLW editions, flew off the shelves. Fans snapped up the designs online and in-store, proving the power of smart, targeted creative. This project highlighted how great design can celebrate Aussie culture while driving massive engagement.